Commercial Printer
A small commercial printing business required a versatile print solution to meet its growing need for low-volume packaging solutions. The company invested in the Versant 280 with a 2-tray extra-long sheet high-capacity feeder equipped with a Fiery and production booklet finisher to improve quality, expand their product offering, and increase efficiency.
Addressing Key Challenges
The business faced several challenges that prompted the need for a new solution:
- Increasing demand for low-volume packaging solutions requiring extra-long media such as 3x A4, banners, and A4 landscape booklets and brochures.
- A need to improve print quality and registration, especially in delivering better solids and graded tints.
Industry Trends Driving Change
The printing industry has seen increased demand for low-volume packaging solutions, often requiring thicker board materials such as 400gsm. This shift was driven by:
- The rise of small-scale and cottage industries producing handmade products requiring personalised, bespoke packaging.
- A shift in demand towards smaller print runs.
What the Company Sought in a Solution
The company required a solution that could provide:
- Low-volume print capabilities.
- Personalisation options to meet bespoke customer demands.
- Compatibility with a wider range of print media, including thicker substrates.
Why Pinnacle’s Solution Stood Out
Pinnacle’s solution proved superior for several reasons:
- The Versant 280 offered a cost-effective alternative to competitive equipment.
- Built-in automation features eliminated the need for costly add-ons required by other manufacturers.
- Improved print quality and registration.
- Xerox’s industry-leading service provided additional reliability and support.
Implementation
Pinnacle’s solution proved superior for several reasons:
- The Versant 280 offered a cost-effective alternative to competitive equipment.
- Built-in automation features eliminated the need for costly add-ons required by other manufacturers.
- Improved print quality and registration.
- Xerox’s industry-leading service provided additional reliability and support.
Implementation
Pinnacle ensured a smooth and efficient implementation by:
- Conducting a full site survey pre-installation, guaranteeing a streamlined setup.
- Providing comprehensive in-house training to ensure staff were confident using the new device.
Overcoming Implementation Challenges
Pinnacle’s structured approach ensured a straightforward implementation process, seamlessly transitioning to the new device.
Results and Benefits
Significant improvements followed implementation, including:
- Improved Print Quality: Superior output on thicker media impressed the customer.
- Reduced Running Costs: Versant 280’s efficiency helped cut operational expenses.
- Enhanced Productivity: Initially a secondary machine, its quality and versatility made it the primary printer.
- Expanded Application Portfolio: Enabled the business to offer a broader range of print services.
- Customer Satisfaction: Pinnacle’s advice earned the client’s trust, prompting further requests for guidance on finishing equipment.
Pinnacle’s solution empowered this commercial printer to improve print quality, reduce costs, enhance productivity, and expand its service offering, resulting in a more substantial business position and increased customer satisfaction.